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Case Studies

A more detailed view of various projects, campaigns, and launches I've led over the years.

Utility Expense Mgmt.

Relaunch of an undersold, underutilized, and misunderstood product.

Bookkeeper Playbook

Guide to profitable payroll created specifically for bookkeepers.

Money Dashboard

Launch of new financial wellness tools for banks, credit unions, and fintechs.

Adv. Budgeting

Coming soon

Direct Deposit Switch

Coming soon

Messaging & Sales Enablement

Examples of one-pagers, case studies, videos, and other materials created to communicate the value and benefits of various tech products.

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Young Living Projects

Examples of copywriting, project management, brand marketing for Young Living Essential Oils.

 Updated Summer 2025

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